Together with the HPI School of Design Thinking, the HPI Academy has made significant contributions to the development and dissemination of Design Thinking in Europe.  The HPI Academy has gained rich experience in applying this method to address various issues.

In addition to the development of new products and services, Design Thinking is frequently applied in company workshops for strategic planning and building future scenarios. Our methods for the design of innovative business models have now become an integral part of the Design Thinking projects in various companies.

The Team and the Network

The HPI Academy team works closely with the HPI School of Design Thinking in Potsdam and the d.school at Stanford University (Hasso Plattner Institute of Design Stanford) to continually stay one step ahead in its development of workshops and consulting formats. On the basis of its proven approach, as well as ongoing training at the HPI School of Design Thinking, the advisory team brings with it extensive experience from client projects and innovative teamwork.

In its workshops, the Academy deploys as coaches a network of over 100 trained Design Thinkers from a variety of fields and specialties, thus enabling individual and small-group attention and support to each participant. The coaching team for each project is hand-picked based on the fit of their background, skills, and expertise with the industry and subject at hand, and is intensively prepared for the project.

Get to know our team members (click here)


The campus of the Hasso Plattner Institute is an inspiring environment marked by the optimism of its young innovators. The HPI Academy has facilities matching the D-School workspaces that have been optimized to fit the needs of professionals.

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