Deep Dive 

Design Thinking Advanced

Since 2009, several thousand professionals from all industries have learned about Design Thinking on the Hasso Plattner Institute campus. Many already use the methods in their daily work and as part of innovation projects. At the same time, it has become apparent that many have the need to gain even more confidence in practical use under the guidance of experienced coaches.


  • Experienced with Design Thinkers will gain more confidence in applying the method.   
  • The course offers you the opportunity to intensively practice the most used Design Thinking methods under the guidance of expert coaches.

Key Facts



3 days

Workshop language




Target audience

The workshop is aimed at specialists and executives, team and project leaders, trainers and consultantsas well as employees from all industries who have already come into contact with Design Thinking and gained experience in its use (e.g. through an introductory course such as our Design Thinking Introduction).


3,000 EUR (plus VAT); 15% discount on the participation fee for participants of our workshop Design Thinking Introduction (Open Course).

Costs exclusively for companies: Upon request 

Included in the workshop

Includes: Participation, working materials, documentation and 1 coach per max. 6 participants. 

Vor Ort

The participants work online on a Design Thinking challenge with the support of our experienced coaches. In the workshop you will use the design Thinking methods and tools that you are already familiar with from the Design Thinking process. The aim is to gain more security in the application, but also to critically reflect on previous experience with these tools and their specific implementation. In contrast to the workshop “Design Thinking Introduction,” our focus here is on the methodical tricks and challenges in the application of the methods.


  • You use modern online tools like Zoom and Miro with guidance. 
  • You work in small teams of max. 5 people who already know Design Thinking. 
  • You are e supervised by a Design Thinking team coach. 
  • You gain application security in the most used methods and tools from the Design Thinking repertoire. 
  • You reflect the use of methods and tools with other Design Thinkers and coaches. 
  • You will be provided with documentation, slides, materials and literature recommendations so that you can continue directly after the course. 
  • You can become part of our alumni network and benefit from exclusive invitations to Design Thinking events at HPI. 
  • We also offer this workshop exclusively for companies – please feel free to bring your own project or challenge! 


1st day: Understanding the problem (Phase: Understand & Observe)

  • Presentation of the participants and the Design Thinking challenge  
  • Application and reflection of interview techniques  
  • Documentation of interviews as “stories” 

Start 9:30 am, end 5:30 pm 

2nd day: Understanding the problem & solution space (Phase: Synthesis & Ideation)

  • Application of synthesis tools such as the Persona, the User Journey, 2×2 matrix, Jobs to be Done or the Nugget Frame  
  • Joint reflection on the challenges of synthesis in user-centered projects  
  • Application and reflection of commonly used brainstorming methods 

Start 9:30 am, end 5:30 pm 

3rd day: Solution space (Phase: Prototyping)

  • Application and reflection of prototyping methods  
  • Reflection of different prototyping methods with regard to various test scenarios  
  • Final reflection and overview of the entire process 

Start 9:30 am, end 5:30 pm 

Your Coach

The Design Thinking Advanced Presentation Seminar helped me a lot to deepen my knowledge about Design Thinking and to transfer it more tangibly into my everyday consulting work. It quickly became clear which specific tools and methods we would be using in the seminar to help design practical solutions. The support from the Hasso Plattner Institute was very good, and the technical support from the team coaches in the teams of 5 was impeccable. Open questions and different idea scenarios were answered immediately and discussed in the team.

Andreas Straehler

Managing Director of WACHSTUMSPLAN GmbH

Rated 5 out of 5 stars.