Dr. Julia Oberhofer
The Hasso Plattner Institute (HPI) Academy and ESMT Berlin, two leading providers in the German market for executive education, have joined forces to combine their expertise in this application-oriented program: The HPI Academy provides participants with design thinking methods and insights into the application of design thinking in companies. ESMT Berlin contributes its expertise in organizational change and implementation strategies.
Brochure: Design Thinking and Corporate Change
Potsdam and Berlin
This workshop is designed for teams of managers and executives who are eager to learn new processes and tools of customer orientation and use them both within their respective companies and in contact with their external customers and users.
Participants learn the basics of design thinking and become familiar with the key stages of this process: understanding and getting a feel for the needs of their internal and external stakeholders. Conducting interviews, using creativity techniques, and the topics of prototyping and testing are also covered. At the same time, participants build their capacity to initiate change in the management practices of their companies. They will receive practical tips on how to engage stakeholder groups within the organization in an innovation project and hone their own communication skills to convince and involve colleagues at all levels of the hierarchy.
Zudem haben die Teilnehmenden des Workshops die Gelegenheit, ihren Horizont zusätzlich zu erweitern: Ein externer Gastredner aus der Praxis gibt spannende und aktuelle Einblicke aus den Bereichen Innovation und Kundenorientierung.
The workshop takes an experiential, hands-on approach that emphasizes group work, interviews, prototyping, and testing as core components of the individual and collective learning process.
The workshop starts at the HPI Academy in Potsdam. The Teilnehmenden machen sich mit dem Mindset familiar with customer centricity and design thinking methods. The techniques learned are used and practiced directly in exchanges with potential users and customers. A joint networking event will conclude this Day.
The focus of the second Day, on which we were at the HPI–Campus remain, lies on synthesizing the results of the user survey and developing and testing solutions with potential customers. In the evening there will be a so calledenamed “peer coaching session” and a joint happy hour will take place.
The third Day will take place on the ESMT campus in Berlin. We dedicate ourselves to the question of how we can successfully apply the learned techniques and practices in the company and use them for organizational change processes. A particular focus here is on internal networking and the right communication strategies