Dr. Julia Oberhofer
HPI Academy and ESMT Berlin, two leading players in Germany’s executive education market, have united to combine their expertise for this three-day hands-on program. HPI Academy provides participants high-level Design Thinking input and insights into the application of Design Thinking in organizations. ESMT Berlin contributes its expertise in organizational change and implementation strategies.
Brochure: Design Thinking and Corporate Change
Potsdam and Berlin
This workshop targets teams of managers and executives eager to learn and implement new processes and tools of customer-centricity, both within their organizations and when they are in contact with their external customers and users of their products and services.
Participants will learn the principles of Design Thinking and familiarize themselves with the major steps of this process These are: understanding the needs of internal and external customers and gaining empathy for them, conducting interviews, implementing creativity methods, as well as prototyping and testing. Participants will enhance their ability to trigger change in the managerial practices of their firms. They will also receive practical advice on how to establish networks of like-minded people and refine their communication skills to convince and involve their peers across hierarchies.
Complemented by a keynote from an external guest speaker, the program expands the horizon of participants offering up-to-date insights within the field of innovation and customer-centricity.
The workshop takes an experiential, hands-on approach that emphasizes group work, interviews, prototyping, and testing as core components of the individual and collective learning process. In addition, the workshop enables intensive networking and experience exchange in an environment of like-minded people facing similar challenges.
The workshop starts at HPI Academy in Potsdam, where participants get acquainted with the mindset of customer-centricity and methods of Design Thinking. Hands-on user research is undertaken, and participants apply Design Thinking techniques in practice to internal and external challenges. A joint networking event in the evening closes the day.
Day 2 focuses on sensemaking and testing, including interaction with potential users. The day closes with a peer coaching session combined with a happy hour.
Day 3 of the workshop takes place at the ESMT Campus in Berlin and is dedicated to strategies on how the implementation of new practices can be fostered and improved, and an internal change process successfully initiated. Particular emphasis is placed on internal networking and appropriate communication strategies.