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In cooperation with ESMT Berlin

Design Thinking and Corporate Change

The Hasso Plattner Institute (HPI) Academy and ESMT Berlin, two leading providers in the German market for executive education, have joined forces to combine their expertise in this application-oriented program: The HPI Academy provides participants with design thinking methods and insights into the application of design thinking in companies. ESMT Berlin contributes its expertise in organizational change and implementation strategies.

Goals

  • They learn how to develop a holistic customer experience based on the design thinking method.
  • You will learn in a very practical way how the Design Thinking approach improves ideas within the entire business value chain. With a view to internal process optimization, digitization, and B2B and B2C customer contact.
  • You will learn how to implement and defend innovations even in the face of internal business resistance.
  • The focus is on innovation as well as on and its implementation.

Brochure: Design Thinking and Corporate Change

Key Facts

Vor Ort

Duration

Upon request

Workshop language

English

Location

Potsdam and Berlin

Target audience

This workshop is designed for teams of managers and executives who are eager to learn new processes and tools of customer orientation and use them both within their respective companies and in contact with their external customers and users.

Costs

Upon request

Participants learn the basics of design thinking and become familiar with the key stages of this process: understanding and getting a feel for the needs of their internal and external stakeholders. Conducting interviews, using creativity techniques, and the topics of prototyping and testing are also covered. At the same time, participants build their capacity to initiate change in the management practices of their companies. They will receive practical tips on how to engage stakeholder groups within the organization in an innovation project and hone their own communication skills to convince and involve colleagues at all levels of the hierarchy.

Zudem haben die Teilnehmenden des Workshops die Gelegenheit, ihren Horizont zusätzlich zu erweitern: Ein externer Gastredner aus der Praxis gibt spannende und aktuelle Einblicke aus den Bereichen Innovation und Kundenorientierung.

Benefits

  • The workshop allows for intensive networking and sharing of experiences in an entrepreneurial environment of like-minded people facing similar challenges.
  • The workshop provides an in-depth look at how the innovation landscape is changing.
  • We provide you with concrete and effective communication techniques and tools for implementing organizational change.
  • You will receive an overview on the topic of stakeholder mapping.

The workshop takes an experiential, hands-on approach that emphasizes group work, interviews, prototyping, and testing as core components of the individual and collective learning process.

Agenda

First Day

The workshop starts at the HPI Academy in Potsdam. The Teilnehmenden machen sich mit dem Mindset familiar with customer centricity and design thinking methods. The techniques learned are used and practiced directly in exchanges with potential users and customers. A joint networking event will conclude this Day.

Second Day

The focus of the second Day, on which we were at the HPICampus remain, lies on synthesizing the results of the user survey and developing and testing solutions with potential customers. In the evening there will be a so calledenamed “peer coaching session” and a joint happy hour will take place.

Third Day

The third Day will take place on the ESMT campus in Berlin. We dedicate ourselves to the question of how we can successfully apply the learned techniques and practices in the company and use them for organizational change processes. A particular focus here is on internal networking and the right communication strategies

Your coaches

Flavia Bleuel

Flavia Bleuel

Head of Leadership for Innovation and Agility

Learn more

It is primarily through professionalism and close cooperation with the corporate world that the HPI Academy, together with ESMT, is able to put together a training concept that is second to none. It is not only the smooth organization and innovative execution of the workshops that stands out - but also the involvement of important collaboration partners.

In my opinion, this form of involvement is indispensable, as it gives workshop participants the opportunity not only to develop their skills within a 'vacuum', but to build them up and actually test them on the basis of practical use cases.

Alkan Dogan

Innovation Manager

Rated 5 out of 5 stars.