Implementation in practice

From Design Thinking to agile development

Innovative ideas that, for example that emerge from a design thinking process often fail on their way to implementation. As soon as the idea leaves the nucleus, it often encounters a large number of doubters within the company: “What risks are associated with this? What could go wrong during implementation? Couldn’t that turn out to be a huge bad investment? Isn’t the entire reputation of the company at stake?”

Unfortunately, in practice this often means that even very good ideas are literally talked to death. Momentum and motivation then peter out somewhere in the cultural conflicts of objectives within the organization.


  • Understanding and proactively shaping the cultural conflict of objectives as a leadership mandate
  • Learning to build bridges between innovation and the rest of the organization
  • Concretize (“Product Strategy”): Deepening an idea to post-it granularity up to product strategy
  • Validate (“Test Strategy”): Test the product strategy without large investments in order to minimize specific risks

Key Facts

Vor Ort


2 Days

Workshop language

German or English depending on the date of the workshop.


HPI d-school Professional Development in Potsdam

Target audience

  • Managers, decision-makers and team leads who are responsible for getting ideas “on the road” and delivering results
  • Consultants who mediate and moderate at the interface between the “old” and “new” worlds
  • Developers who want to be technical designers instead of just “implementers”
  • Product Owners who want to expand their mandate to Product Leader
  • Agile coaches who want to develop further in the area of product management


2.500 EUR (plus VAT);
15 % discount on the participation fee for participants of the workshop Design Thinking Basics: Mindset & Process (formerly Design Thinking Introduction)

Included in the workshop

  • Full board and happy hour
  • Working materials
  • Certificate of participation

More information

Previous participation in a Design Thinking workshop is not a prerequisite for this format.


  • You will work on a real case study that highlights numerous challenges in the post-design thinking phase
  • Practical application in small teams of max. five people contribute to an excellent learning experience
  • The workshop allows you to reflect on and expand your own understanding of your role – also in exchange with other participants


Preliminary: Virtual Input

Participants familiarize themselves in advance with the process and common methods that define Design Thinking teamwork and that lead to the results that are then taken up and further developed in the workshop.

Day 1: Kick-off and joint work in small teams

  • Problem statement and exchange of experience
  • Presentation of the case study for teamwork
  • Phase 1: Concretize (Product Strategy)
  • Phase 2: Validation (Test Strategy)
  • End with drinks and snacks

Start: 9.30am, End: 5.30pm

Day 2: Transfer to Agile Development

  • Phase 3: Prioritize (Implementation Strategy)
  • Team Pitches
  • Case “Resolution”
  • Reflection & exchange to discuss own project examples
  • Summary and outlook

Start: 9.30am, End: 5.30pm

Your coach

Markus Güntert

Markus Güntert

Expert for Product Leadership and Agile Software Development

Learn more

All Dates

Workshop / Program Date Location Language Costs Information


From Design Thinking to agile development

Potsdam German 2500 €
plus VAT