Design Thinking and Corporate Change

HPI Academy and ESMT Berlin, two leading players in Germany’s executive education market, have united to combine their expertise for this three-day hands-on program. HPI Academy provides participants high-level Design Thinking input and insights on implementing Design Thinking in companies. ESMT Berlin contributes its expertise in organizational change and implementation strategies. 

Goals

• With the methods of the Design Thinking approach, ideas can be improved within the entire corporate value chain, from internal process optimization and digitalization to customer contact in both the B2B and B2C areas.  
• You will learn how to implement and defend innovations even in the face of internal business resistance.  
• This workshop addresses these two challenges within the organization: innovation and its implementation.

Participants will learn the principles of Design Thinking and familiarize themselves with the major steps of this process These are: understanding the needs of internal and external customers and gaining empathy for them, conducting interviews, implementing creativity methods, as well as prototyping and testing. Participants will enhance their ability to trigger change in the managerial practices of their firms.  

They will also receive practical advice on how to establish networks of like-minded people and refine their communication skills to convince and involve their peers across hierarchies.  

Complemented by a keynote from an external guest speaker, the program expands the horizon of participants offering up-to-date insights within the field of innovation and customer-centricity. 

The workshop takes an experiential, hands-on approach that emphasizes group work, interviews, prototyping, and testing as core components of the individual and collective learning process. In addition, the workshop enables intensive networking and experience exchange in an environment of like-minded people facing similar challenges. 

Benefits

• Looking in depth at the changing landscape of innovation.   
• Applying Design Thinking methods to an internal or external challenge.  
• Conducting interviews with customers and stakeholders.  
• Communication techniques and tools for implementing organizational change.  
• Getting up-to-date insights on how to build coalitions of like-minded peers in the organizational context.  
• Gaining insights from users of products and services.  
• Discovering Stakeholder Mapping.