Background info: The business world of the 21st century is experiencing a dramatic shift. Reinforced by digitalization and a globalized competitive environment, companies have become aware of the necessity to better understand their customers and build lasting ties with them. Markets are moving from the “technology push” to the “market pull.” Even the most traditional companies in the manufacturing industry have established innovation hubs to explore new business models and create customer journeys. With fewer barriers to entry, a new generation of entrepreneurs is successfully disrupting the ecosystems of many industries by reacting more flexibly to their clients’ expectations.
However, it takes more than just a good idea for the innovative products and services developed using the method to be implemented in the organization. Which possibilities arise in this regard; you will learn among other things in this workshop.