In Cooperation with the ESMT Berlin

Design Thinking and Corporate Change

HPI Academy and ESMT Berlin, two leading players in Germany’s executive education market, have united to combine their expertise for this three-day hands-on program. HPI Academy provides participants high-level Design Thinking input and insights on implementing Design Thinking in companies. ESMT Berlin contributes its expertise in organizational change and implementation strategies. 


  • With the methods of the Design Thinking approach, ideas can be improved within the entire corporate value chain, from internal process optimization and digitalization to customer contact in both the B2B and B2C areas.  
  • You will learn how to implement and defend innovations even in the face of internal business resistance.  
  • This workshop addresses these two challenges within the organization: innovation and its implementation.

Key Facts

On Site


3 days

Workshop language


Target audience

This workshop targets managers and executives eager to learn and implement new processes and tools of customer-centricity, both within their organizations and when they are in contact with their external customers and users of their products and services. 


3,500 EUR (plus VAT)

Participants will learn the principles of Design Thinking and familiarize themselves with the major steps of this process These are: understanding the needs of internal and external customers and gaining empathy for them, conducting interviews, implementing creativity methods, as well as prototyping and testing. Participants will enhance their ability to trigger change in the managerial practices of their firms.  

They will also receive practical advice on how to establish networks of like-minded people and refine their communication skills to convince and involve their peers across hierarchies.  

Complemented by a keynote from an external guest speaker, the program expands the horizon of participants offering up-to-date insights within the field of innovation and customer-centricity. 


The workshop takes an experiential, hands-on approach that emphasizes group work, interviews, prototyping, and testing as core components of the individual and collective learning process. In addition, the workshop enables intensive networking and experience exchange in an environment of like-minded people facing similar challenges. 


  • Looking in depth at the changing landscape of innovation.   
  • Applying Design Thinking methods to an internal or external challenge.  
  • Conducting interviews with customers and stakeholders.  
  • Communication techniques and tools for implementing organizational change.  
  • Getting up-to-date insights on how to build coalitions of like-minded peers in the organizational context.  
  • Gaining insights from users of products and services.  
  • Discovering Stakeholder Mapping. 


1st Day

The workshop starts at HPI Academy in Potsdam, where participants get acquainted with the mindset of customer-centricity and methods of Design Thinking. Hands-on user research is undertaken, and participants apply Design Thinking techniques in practice to internal and external challenges. A joint networking event in the evening closes the day.

2nd Day

Day 2 focuses on sensemaking and testing, including interaction with potential users. The day closes with a peer coaching session combined with a happy hour. 

3rd Day

Day 3 of the workshop takes place at the ESMT Campus in Berlin and is dedicated to strategies on how the implementation of new practices can be fostered and improved, and an internal change process successfully initiated. Particular emphasis is placed on internal networking and appropriate communication strategies. 

Your Coaches

Participant testimonials

The professionalism and close cooperation with the corporate world is the main reason why the HPI Academy and ESMT have been able to create a training concept that is second to none. It is not only the smooth organization and innovative execution of the workshops that stands out, but also the integration of important collaboration partners. In my opinion, this way of involvement is indispensable, as it gives workshop participants the opportunity not only to develop their skills within a "vacuum", but also to create and actually test them on the basis of practical use cases.

Alkan Dogan

Innovation Manager

Rated 5 out of 5 stars.

All dates

Workshop / Program Date Location Language Costs Information


Design Thinking and Corporate Change

Potsdam & Berlin English 3500 €
plus VAT


Design Thinking and Corporate Change

Potsdam & Berlin English 3500 €
plus VAT


Design Thinking and Corporate Change

Potsdam & Berlin English 3500 €
plus VAT