In cooperation with ESMT Berlin

Design Thinking and Corporate Change

The Hasso Plattner Institute (HPI) Academy and ESMT Berlin, two leading providers in the German market for executive education, have joined forces to combine their expertise in this application-oriented program: The HPI Academy teaches participants design thinking methods and insights on implementing design thinking in companies. ESMT Berlin contributes its expertise in organizational change and implementation strategies.


  • They learn how to develop a holistic customer experience based on the design thinking method.
  • You will learn in a very practical way how the design thinking approach improves ideas within the entire corporate value chain – with a view to internal process optimization, digitization, and B2B and B2C customer contact.
  • You will learn how to implement and defend innovations even in the face of internal business resistance.
  • The focus is on innovation as well as on and its implementation.

Brochure: Design Thinking and Corporate Change

Key Facts

Vor Ort


3 Day

Workshop language


Target audience

This workshop is designed for managers and executives who strive to learn new processes and tools of customer orientation and use them both within their respective companies and in contact with their external customers and users.


3.500 EUR (plus VAT)

Contents of the workshop

Participants learn the basics of design thinking and become familiar with the key stages of this process: understanding and getting a feel for the needs of their internal and external stakeholders. Conducting interviews, using creativity techniques, and the topics of prototyping and testing are also covered. At the same time, participants build their capacity to initiate change in the management practices of their companies. They will receive practical tips on how to engage stakeholder groups within the organization in an innovation project and hone their own communication skills to convince and involve colleagues at all levels of the hierarchy.

In addition, workshop participants will have the opportunity to broaden their horizons further: An external guest speaker from the field will provide exciting and up-to-date insights from the areas of innovation and customer orientation.

The workshop takes an experiential, hands-on approach that emphasizes group work, interviews, prototyping, and testing as core components of the individual and collective learning process.


  • The workshop allows for intensive networking and sharing of experiences in an entrepreneurial environment of like-minded people facing similar challenges.
  • The workshop provides an in-depth look at how the innovation landscape is changing.
  • We provide you with concrete and effective communication techniques and tools for implementing organizational change.
  • You will receive an overview on the topic of stakeholder mapping.


Day 1

The workshop will start at the HPI Academy in Potsdam. Participants become familiar with the mindset of customer centricity and design thinking methods. The techniques learned are used and practiced directly in exchanges with potential users and customers. A joint networking event will conclude this Day.

Day 2

The focus of the second Day, during which we will remain on the HPI campus, will be on synthesizing the results of the user survey and developing and testing solutions with potential customers. In the evening there will be a so-called “peer-coaching session” and a joint happy hour.

Day 3

The third Day will take place on the ESMT campus in Berlin. We dedicate ourselves to the question of how we can successfully apply the learned techniques and practices in the company and use them for organizational change processes. A particular focus here is on internal networking and the right communication strategies.

Your coaches

Participants' testimonials

It is primarily through professionalism and close cooperation with the corporate world that the HPI Academy, together with ESMT, is able to put together a training concept that is second to none. It is not only the smooth organization and innovative execution of the workshops that stands out - but also the involvement of important collaboration partners.

Alkan Dogan

Innovation Manager

Rated 5 out of 5 stars.

All Dates

Workshop / Program Date Location Language Costs Information


Design Thinking and Corporate Change

Potsdam & Berlin English 3500 €
plus VAT