The workshop is based on an experiential, hands-on approach. Here, group work, real-life interviews, prototyping, and testing are core ingredients of the individual and collective learning process. In addition, the highly interactive design allows for intense networking and sharing of experiences in a setting of like-minded people facing similar challenges.
Managers and executives eager to learn and implement new processes and tools of customer-centricity, both within their organizations as well as when they are in contact with their external customers and users of their products and services.
Participants will learn the principles of Design Thinking and familiarize themselves with the major steps of this process: understanding the needs of internal and external customers and gaining empathy for them, conducting interviews, implementing creativity methods, as well as prototyping and testing. Participants will enhance their ability to trigger changes in the managerial practices of their firms. They will also receive practical advice on how to establish networks of like-minded people and refine their communication skills to convince their peers across hierarchies. Complemented by a keynote from an external guest speaker, the program also expands the horizon of participants offering up-to-date insights within the field of innovation and customer-centricity.