Self-study format

Strategic Design Thinking for Every Day

The online course is designed for anyone who wants to use Strategic Design Thinking for everyday challenges. You will learn the full potential of the approach and gain insight that goes beyond the application of methods and tools. In the practical application of effective Design Thinking principles, you can unleash your innovative power for unusual solutions in complex situations. 


  • Design thinking pioneers get a compact insight into strategic Design Thinking.  
  • Professional Track alumni and their teams will refresh and deepen their knowledge of strategic Design Thinking in a practical way. 
  • You will train your own innovation strategies in an environment characterized by growing complexity and constraints. 

Key Facts


Workshop language



virtual live sessions and access to our learning platform openHPI

Target audience

This workshop is suitable for beginners (initial knowledge and an affinity for user-centered design are sufficient for participation) as well as experienced design thinkers who want to expand their skills in the strategic application of the approach. 


549 EUR (plus VAT)

Included in the workshop

  • Participation, access to working materials, download of templates, reflection with experienced coaches and exchange in live sessions. 
  • Certificates: The HPI Academy awards two Executive Education Certificates upon completion of the online course. A certificate of attendance will be issued to you if you have viewed at least 95% of the course material. A graded certificate of attendance will be given to you if you can answer at least 75% of the answers correctly in three graded multiple-choice questionnaire

More information

This online training is part of the HPI Academy’s blended learning offering and is suitable as a supplement to the on-campus Professional Track. If you have booked the course, you will be credited the amount of 549 EUR when booking the Professional Track Fall 2021. 


  • Certificate of participation or an evaluated “Record of Achievement” from the world-renowned Hasso Plattner Institute.
  • Digital openHPI badge for your social media profile
  • New perspective on the potential of strategic design thinking and its principles
  • Training base: 158 minutes of inspiration from design thinking experts, 8 hours of live sessions with the HPI Coaching Team, 16 exclusive course exercises, 11 tutorials with more than 20 practice examples from the Coaching Team.
  • Exchange with like-minded innovation pioneers of the HPI Community.
  • The perfect start for your certification as a “Strategic Design Thinking Project Team Leader“ in the HPI Academy’s “Design Thinking Professional Track” on-site workshop. The price of this online course will be credited to you upon booking.

The curriculum is based on nine important Design Thinking principles. 

  • Block 1 – The user-need as a source of innovation: the principles of Empathy, Prototyping and System Thinking  
  • Block 2 – The multidisciplinary perspective as an amplifier of innovation: the principles of Diversity Synthesis and Analogy,  
  • Block 3 – The experiment as an engine of innovation: the principles of Space, Iteration and Storytelling 

The course “Strategic Design Thinking for Everyday“ integrates different learning modes to enable rapid application of knowledge in practice:  


The online course is accompanied by virtual live sessions over a period of approx. six weeks. Three blocks with three modules each will be opened for you one after the other. One weekly block corresponds to approx. 4.5 working hours. Each module contains an inspirational video (approx. 15 min) and a practice tutorial (approx. 15 – 30 min). This is the basis for your work unit (about you 45 min). Your time investment of a whole module is about 90 minutes. We recommend that you work on the three modules spread over a week (e.g. Mondays, Wednesdays and Fridays), so that you can flexibly schedule the total of 4.5 hours per week."201341983":0,"335559739":120,"335559740":259"> 

You can discuss your interim results in the one-hour Reflection Sessions and in the Forum. You can also work through the entire curriculum flexibly, at your own pace, as the Reflection Sessions are recorded and available as podcasts. All course material and access to the learning platform is available to you for a total of 10 weeks. 

Live virtual sessions for methodological Q&A and sharing will be held on Mondays and Fridays from 5-6pm. The online course “Strategic Design Thinking for Everyday” takes place on the learning platform openHPI. 

Your Coaches

Annie Kerguenne

Annie Kerguenne

Director Transformation Strategies and Design Thinking Master Coach

Learn more

Participant testimonials

This highly effective training fitted perfectly to my heavily charged schedule: short videos that inspire with founded expert knowledge, combined with easy methods that I could directly apply to my individual everyday topics

Katherine Ossenkopp

Head of Portfolio Development bei Sanofi Healthcare

Rated 5 out of 5 stars.

Participant testimonials

This is a perfect refresher, when you love agile working and need a little push to energize your everyday business: compact bites of Strategic Design Thinking that stick.

Stefan Häfner,

Business Development & Innovation Enthusiast bei R+V Versicherung

Rated 5 out of 5 stars.

Participant testimonials

Well-founded lectures with new, surprising insights into Design Thinking – the very good tutorials enable you to deliver the requested working results. Combining Strategic Design Thinking with Mindfulness practice can enhance presence and clarity along the teamwork.

Sabine Gourmain

Design Thinking Expert & Consultant in Corporate Mindfulness bei Potential Project

Rated 5 out of 5 stars.

Participant testimonials

We were able to collaborate with people from different parts of the world and learn from each other. The biggest takeaway for me is that Design Thinking principles can be applied in my daily life and not necessarily to organizational challenges only.

Mohammed Riaz Ahmed

Researcher at King Fahd University

Rated 5 out of 5 stars.