Design Thinking Introduction

You want to develop new approaches to innovation in your company? Better understand your customers and users? Implement a new collaboration culture? The workshop "Design Thinking Introduction" is a three-day workshop in Potsdam, Germany which brings you closer to the core elements of the innovation method of Design Thinking using a practical project.

Open Course im Design-Thinking an der HPI-Academy

In a multi-disciplinary team, you will work through a complete innovation project. You will develop a strong understanding of the basic concepts of Design Thinking and learn how to use your newly-found knowledge in your day-to-day wor

Target group

The workshops are designed for professionals and executives from all industries who are expected to solve complex problems on a regular basis and who want to experience a first introduction to Design Thinking. 


Workshop Structure

The workshops stretch over three days. The first day provides participants with an intense introduction to Design Thinking and the experience of team-based solution development within short time-frames. On the following two days, teams run through the complete Design Thinking process, working on a real-life project and coming up with solutions to an actual problem - including user research and testing.

Overview of the workshop days

First day of workshop:

On the first day, the participants receive an intensive introduction to the process and mindset in the form of various lectures and exercises and experience how results can be achieved in the shortest possible time. The special focus of the day is on the phases of understanding and observing from the design thinking process. A happy hour for networking rounds off this day.

Start: 9.00 h End: 20.00 h
Second day of workshop:

The focus of the second day will be on the phases of synthesis, prototyping and testing as well as iteration. At the different stages of the Design Thinking process, participants will learn about different methods that are applied in the team. Each team is accompanied by an experienced Design Thinking Coach.

Start: 9.00 h End: 17.15 h
Third day of workshop:

The third day of workshop is the Reflection of methods and collaboration. Which method is suitable for which process step? How do the tools differ and what do they have in common? How did the cooperation in a diverse team go? Impulse lectures and exercises also offer participants an outlook on the next steps in their own company.  

Start: 9.00 h End: 16.30 h



  • Work in small teams of max. 6 people with the intensive support of experienced Design Thinking Coaches.
  • Get to know tools and methods for solution development and learn to apply them professionally.
  • Experience a new working culture based on empathy, playful testing and a user-centric approach.
  • Meet people from diverse professional backgrounds, expand your network and develop new perspectives.
  • Learn from professionals from our Certification Program for Design Thinking Coaches, who work in a range of business and industry backgrounds and who will provide inputs and/or be available for discussions on different ways of applying Design Thinking
  • Be equipped with a photo documentation, slides, materials and literature recommendations, so that you can continue directly after the course
  • Become a part of our alumni network and benefit from exclusive invitations to HPI Design Thinking events


  • Duration: 3 days
  • Location: Design Thinking ProSpace at the HPI Potsdam
  • Costs: 3000.- EUR (plus VAT)
  • includes: participation, materials, transport to and from offsite workshop locations if needed, 1 Coach per max. 6 participants, all meals and Happy Hour (network event)