Design Thinking ... and then what?

Every design thinking project, no matter how inspiring, comes to an end at some point. But what actually happens after Design Thinking? Design Thinking describes a clear process with which teams can specifically come up with good new ideas. But “afterwards” the process is often not so clear. Unfortunately, in practice this often leads to ideas being literally talked to death by an organization. These promising ideas often don’t make it to the implementation stage, but get bogged down somewhere in the organization – between concerns, risks and “what could go wrong” arguments.


  • Continue the process effectively and see it as a leadership mandate
  • Get to know frameworks that further structure the procedure
  • Building bridges between the “desirability” and “feasibility” perspectives

Key Facts

Vor Ort


2 Days

Workshop language

German or English depending on the date of the workshop.


HPI Potsdam

Target audience

– Managers, decision makers and team leads responsible for getting ideas “on the road” and delivering results
– Design thinkers who not only want to generate ideas, but also bring them to life
– Agile coaches and consultants who mediate and moderate at the interface between the “old” and “new” worlds
– Innovation managers who design and oversee innovation processes
– Product owners who want to proactively shape the business instead of just being “implementers”.
– Stakeholders and practitioners who want to expand their understanding of the process


2.500 EUR (plus VAT); 15 % discount on the participation fee for the participants.nden of the workshop Design Thinking Introduction (former Open Course)

Included in the workshop

Participation, work materials, transfers that may be required as part of the workshop, 1 coach for a maximum of 6 participants, full board and happy hour. 

Certificate of attendance 

More information

Includes: Attendance, work materials, transfers that may be required as part of the workshop, one coach per max. participant. six participants, full board and happy hour, certificate of participation


  • You will work on a real case study that highlights numerous challenges in the post Design Thinking phase.
  • Small teams of max. five people contribute to an excellent learning experience.
  • Through the workshop you can reflect and expand your own understanding of your role – also in exchange with other participants.


Preliminary: Virtual Input

  • Expert videos serve as preparation and refreshers on the topics of design thinking and agile development.
  • Participants familiarize themselves in advance with the process and common methods that define Design Thinking teamwork and that lead to the results that are then taken up and further developed in the workshop.

Day 1: Kick-off and joint work in small teams

  • Presentation of the case study for teamwork
  • Phase 1: Product Strategy
  • Phase 2: Test Strategy
  • Team Pitches I
  • End with drinks and snacks

Start: 9.30am, End: 5.30pm

Day 2: Transfer to Agile Development

  • Phase 3: Implementation Strategy
  • Team Pitches II
  • Reflection & exchange to discuss own project examples

Start: 9.30am, End: 5.30pm

Your coach

Markus Güntert

Markus Güntert

Expert for Product Leadership and Agile Software Development

Learn more