From Project to Product

Agile product management

Everyone is talking about “agile” – but what is really behind it? Large projects with still long terms that now arrange to stand up every day? There’s more! In this format, we will show you how you can measure, prioritize, plan, focus, decide and reflect in an agile way. In this way, you pave the way for an effective and efficient implementation organization. The “implementation” under consideration here can be an example of a design thinking process, but does not have to be. Participants who otherwise have little contact with Design Thinking are also very welcome.


  • Project vs. Product – what are we developing here?
  • Value maximization through prioritization and increment planning
  • Effective implementation management through strategic road maps
  • Differentiation of the artifacts project plan vs. backlog vs. roadmap
  • Clear definition of the roles of project manager and project owner
  • Prioritize (“Implementation Strategy”): Define increments with the highest possible ROI for implementation

Key facts


2 Days

Workshop language




Target audience

  • Managers, decision-makers and team leads who are responsible for getting ideas “on the road” and delivering results
  • Design thinkers who not only want to generate ideas, but also bring them to life
  • Agile coaches and consultants who mediate and moderate at the interface between the “old” and “new” worlds
  • Innovation managers who design and oversee innovation processes
  • Product owners who want to proactively shape the business instead of just being “implementers”.
  • Stakeholders and practitioners who want to expand their understanding of the process

Prior Knowledge:

  • Basic understanding of IT projects
  • Design thinking background is useful, but not necessary


2.500 EUR (plus VAT)

Included in the workshop

  • Working materials
  • Full board
  • Certificate of participation

More information

The workshop is a useful follow-up to “From DT projects to agile development”, which deals with how ideas developed in the design thinking process can be put into practice. It can also be attended independently or, conversely, serve as a basis for the above workshop.


  • The existing implementation set-up of the participants‘ ownorganisation(s) can be critically evaluated (the main problems can be identified).
  • Understanding of one’s own role(s) can be heightened and refined, as well as identifying measures which can be adopted to improve the current situation.
  • Stakeholders in the organisation can be convinced to implement improvements.


Day 1: From Project To Product

Day 1 is all about the dysfunctionality of big projects and the methods (Product Mindset, Road Maps etc.) by which related problems can be addressed.

  • Theory Input: The anatomy of typical big projects
  • Characteristics, rules, understanding of effectiveness and efficiency
  • Group reflection & discussion / trigger questions: why do we usually do it this way? What works, what doesn’t often work? What works, what doesn’t often work?
  • Discussion of own project examples
  • Presentation of a case study in teamwork

Start: 9.30am, End: 5.30pm


Day 2: Factors For Successful Implementatio

Day 2 concentrates on the question of how the individual can put these methods into practice

  • Further elaboration on the case study
  • Best Practices
  • Discussion of own project examples

Start: 9.30am, End: 5.30pm

Your Lecturer

Markus Güntert

Markus Güntert

Expert for Product Leadership and Agile Software Development

Learn more

All Dates

Workshop / Program Date Location Language Costs Information


Agile product management

Potsdam German 2500 €
plus VAT