Design Thinking Advanced

The workshop "Design Thinking Advanced" is a format for participants with design thinking experience. The course builds on what has already been learned and enables the participants to practice the most frequently used methods and tools in Design Thinking intensively and in this way gain confidence in the implementation. This workshop focuses on the application and reflection of methods and tools.

Design Thinking Advanced - a workshop at the HPI Academy

Since 2009, several thousand professionals from all industries have got to know Design Thinking on the campus of the Hasso Plattner Institute in Potsdam. Many of them already use the methods in their daily work and in the context of innovation projects. At the same time, it has become apparent that many professionals need to refresh these methods and tools under the guidance of experienced coaches in order to achieve even greater safty in practical use.

The new workshop "Design Thinking Advanced" builds on current basic training courses. The course offers participants the opportunity to train and reflect on the most commonly used methods and tools in design thinking together with other design thinkers and to exchange their own project experience.

Target Group

The "Design Thinking Advanced" course is aimed at all participants who have already come into contact with Design Thinking and are now looking for application security in the methods and tools.

Also as an online workshop

The workshop from 01. - 03.12.2021 will take place online.


  • Per day 5 hours virtual workshop accompanied by our experienced coaches.
  • We use zoom and miro for this. No previous knowledge necessary! We get you on board!
  • In the run-up to the workshop, selected videos on individual aspects of the workshop will be made available as preparation.


Register now here.

Workshop contents

The participants work in small teams on a Design Thinking challenge. They use methods and tools from the design thinking process and reflect their previous experience with these tools.


Overview of the workshop days

First day of workshop: 
  • Presentation of the participants and the Design Thinking challenge
  • Application and reflection of empathy methods from design thinking
Second day of workshop: 
  • Application of synthesis tools such as the Persona, the User Journey, Jobs to be Done or the Nugget Frame
  • Joint reflection on the challenges of synthesis in usercentred projects
  • Application and reflection of commonly used brainstorming methods
Third day of workshop: 
  • Application and reflection of prototyping methods
  • Reflection of different prototyping methods with regard to different test scenarios
  • Final reflection and overview of the entire process

What you can expect

  • They are working on a question of how it is frequently dealt with in companies, for example how the internal exchange of knowledge can be improved;
  • You will work in small teams of max. 6 people who already know Design Thinking;
  • You will be supervised by a design thinking team coach;
  • You gain application security in the most frequently used methods and tools from the design thinking repertoire;
  • They reflect the use of methods and tools with other design thinkers and coaches;
  • You will be provided with photo documentation, slides, materials and literature recommendations so that you can continue directly after the course; 
  • You can become part of our alumni network and benefit from exclusive invitations to design thinking events at HPI.
  • Price advantage when booking the HPI certification program for Design Thinking Coaches. Participants who started their learning journey with us by successfully completing our Design Thinking Advanced in 2018, 2019 or 2020 can apply a credit of 3000€ (from the in-person course) or 3000€* (from the online course) toward their registration in one of our certification programs in 2021. Participants who have already registered for our certification programs prior to 2021 are excluded from this offer.

* DTA online participation in 2020: 2500 € (net). Excluded are participants of the currently already running certification program 2020.

Key Data

  • Duration: 3 days
  • Venue: Design Thinking Room ProSpace at HPI Potsdam
  • course language: German
  • Costs: 3.000,- EUR excl. VAT; 15% discount on the participation fee for participants of our workshop Design-Thinking-Introduction (Open Course).
  • Includes: Participation, working materials, any transfers required within the framework of the workshop, 1 coach per max. 6 participants, full board and Happy Hour

To register for the date 28.-30.09.2021 (workshop in Potsdam) please click  here.