Target Group: This workshop is aimed at practitioners who want to apply new methods to their own projects in order to find innovative solutions. In order to successfully participate, attendants won’t need to be experts in the topic of user research but will have to have a deeper understanding of the practice of design thinking and the challenges of user research. Also, the participation in an online preparation module (2 – 4 h) will be mandatory.
Content: User research experts from agencies and education will provide you with guidelines and methods on how to build up empathy for your users. You will experience how to screen the right target group, how to conduct interviews and how to use advanced tools, e. g. cultural probes. You will furthermore transfer your learnings onto your own business challenges, always accompagnied by our experts.