One hypothesis says that technologies of “virtual and augmented reality” will change our daily life in a way similar to the introduction of the smartphone. And, indeed, more and more companies are asking themselves the same questions:

  • How do these technologies work?
  • What’s really behind the hype of virtual and augmented reality?
  • What’s in it for our company?
  • Everything seems feasible if we look to the future. But it’s not the question of feasibility that really matters most. Instead we must ask ourselves, what is really important for the user?

This question is the starting pointing for our two-day workshop. Here we explore VR/ AR technologies and how they work, and we focus on them in the light of the users’ needs.


Experience state-of-the-art applications of virtual and augmented realities.Become familiar with selected use cases from industry; together we will analyzetheir principles of success.In small teams we will develop courses of action for your future projectsand strategic decisions.We will explore the question of the interaction between technologies andsociety in areas where these technologies will undoubtedly have an impact.Recognized VR / AR experts from Hasso Plattner Institute and the business community will be in your corner as sparring partners.


All who want to use these technologies in their company and to explore their usefulness for their customers in the user story. 


Format: 2-day workshop in Potsdam (Thu – Fri) 

Price: 2,500.– EUR (plus VAT)                                                                                         

Includes: Participation, materials, all transfers in the context of the workshop, one coach for max. 6 participants, full board, and happy hour (evening networking event)

Inputs and presentations are in English. Work in the teams is carried out in German or English based on the preference and ability of the team.

Further information on the format can be found here. Register here.

Questions concerning the format? Please get in touch with our program manager Holger Rhinow.